VisibleCreative Production
      Branding Identity     Air Direction  
Visible is a conceptual branding project that challenges the boundaries of traditional graphic design. Its core concept is “Nowhere to Hide.” I've brought this abstract idea to life through a series of unique wearable posters presented as double-sided vests. Using a special two-layer printing process, the works reveal hidden information when exposed to sufficient light, effectively communicating the central idea that “the truth will always be revealed.” 

I chose newspapers as the project's visual medium due to their inherent documentary nature. I collected and curated social phenomena and historical events related to self-deception and hidden truths. This content is visually presented through storytelling photography, with the aim of guiding the audience to reflect on the deep connection between “truth” and “visibility,” and ultimately inspiring a profound contemplation of self-deceptive behaviour.


Creative  Production -   A  wearable  vest  


Visual Design




Typefont Design

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